How to Deal with Negative Search Engine Results
February 1st, 2008 by Glen Allsopp
Negative search engine results pages (SERP’s) can be a huge turn-off for people looking to use a company’s products or services. In fact, it’s estimated that 40% of people who do see a negative search engine result are put off completely and simply won’t use a company.
These are not search results that you aren’t ranking […]
How to Deal with a Ripoff Report Listing
January 30th, 2008 by Glen Allsopp
Our VIP(erchill) column features real online reputation issues that people find themselves in and offers advice on how to deal with them. You could call it VIP treatment, and it’s free. For more posts on this column go to the VIP Category.
For this blog entry, we are looking at the widely discussed Ripoff Report and […]
8 Types of Reputation Management Issues
January 28th, 2008 by Glen Allsopp
Reputation Management is a serious online service that needs timely attention, although not enough people do it justice and simply monitor feeds online for mentions of said brand / product / service. There’s many forms of ‘negative reputation’ online and this blog post is going to cover a few that crop up from time to […]
Digg’s $300m Mistake? - Reputation Management
January 25th, 2008 by Glen Allsopp
I love social media, but I also have a bit of a passion for reputation management that I’ve never really explored or shared online. It’s a bit of a shame that there’s no hugely popular sole focused reputation management blogs online and I probably won’t be the first (unless Andy counts) so there’s certainly a […]
6 Features I’d Like to See at Mixx
January 23rd, 2008 by Glen Allsopp
It’s clear that Mixx is way ahead of it’s competitors like Digg in terms of support, I even prefer some of the features…and to stop me from contacting them and driving them crazy, I thought I would outline some features that I would like to see and encourage others to add there’s in the comments […]
5 Feeds We Monitor for Clients
January 21st, 2008 by Glen Allsopp
I like offering Reputation Management as a service, probably because it’s something that can really be used by thousands of companies and doesn’t require as much stress (usually) than services like SEO when things aren’t going your way. I use Google Reader to track a number of feeds for around 10 sites. Here’s how the […]
They Say Don’t Rely on Search Engines, I Say Don’t Rely on Digg
January 18th, 2008 by Glen Allsopp
I’ve been around the industry long enough to remember meme’s that go around, for instance when an ‘A-Lister’ posted about how to optimise images I noticed about 20 new blog posts crop up that month on exactly the same topic. In the same tone as that, it wasn’t long ago I seen a lot of […]
Army Marketing Tactics on Digg & TV - Failing
January 17th, 2008 by Glen Allsopp
If you live in the UK then there’s no doubt you have noticed the ‘Armyjobs.mod.uk’ adverts on TV which show a short army film-strip then mentions that the rest of the film can be watched online. I decided to look into this to see if there was any large traffic increase like I would expect […]
Remove Negative Links Gets a Re-Design (Work in Progress)
January 16th, 2008 by Glen Allsopp
I hadn’t wanted to release this for a while as parts of the site are getting updated, but my host kindly upgraded me to php 5 with no notice so all my static pages stopped working (php includes etc). Therefore I’ve rushed around over the last day or so updating the design.
It is based off […]
10 Industry Blogs, 14 Days - Feedburner Stats
January 11th, 2008 by Glen Allsopp
Although I may seem like a stats junkie, your assumptions would be correct and this post is no different in terms of data, uniqueness and interesting information (at least I think so). Basically I took 10 blogs in our ‘industry’ that display their feedburner stats and monitored them over a 14 day period to see […]